Messaging.
Marketing.
Momentum.
Strategic storytelling for people and places ready to evolve.
IT ALL BEGINS WITH A SPARK
✦
IT ALL BEGINS WITH A SPARK ✦
You’re in the right place if…
You’re building something bold, but the message isn’t matching the magic (yet).
You’re tired of shouting into the void and ready for strategy with soul.
You’ve outgrown your DIY era and want clear, confident direction.
Your marketing feels like a chore, but you know your work matters.
You’re a founder, place-maker, or purpose-driven creative who needs more than just a Canva template—you need a partner.
You want to align your story with your strategy, so you can move forward with clarity, momentum, and zero second-guessing.
You believe in showing up fully, and you’re ready to be seen, heard, and felt.
What I do
Community + Destination Marketing CONSULTING
For places that want to connect deeper, not just louder.
With a background in tourism, events, and community development, I help towns, organizations, and grassroots teams design experiences that people remember—and come back for.
Destination storytelling
Event marketing + activations
Business partner engagement
Visitor + resident alignment strategy
Tourism + economic impact strategy
BRAND CLARITY + Messaging
For when your ‘about’ page is really about everything… and nothing.
Together we’ll define your voice, your values, your audience, and your edge. I help founders, creatives, and community leaders articulate who they are and what they stand for in a way that actually sticks.
Brand voice + story building
Messaging strategy
Website copy + bios
Taglines + positioning
At North Node Studios, I help people and places find their voice, clarify their message, and build momentum—strategically, sustainably, and with a little stardust.
Social Media + Content Direction
Social isn’t about shouting louder; it’s about showing up smarter.
I help organizations build content systems that reflect their voice, values, and goals—without burning out. Whether you’ve got a team or it’s just you and a Canva account, I’ll help you make it work.
Platform strategy + content pillars
Engagement + community building
Branded content calendars
UGC campaigns + influencer outreach
Working with photographers, videographers and creators
MARKETING STRATEGY + Campaign Planning
Make the plan. Work the plan. Adjust the plan.
From big-picture ideas to detailed content calendars, I build strategies that align your goals with your energy and capacity. This isn’t hustle culture—it’s intentional action with results.
Annual or seasonal strategy development
Campaign planning
Content + social strategy
Tactical roll-out guides
Cross-functional team collaboration
FRACTIONAL CMO + STRATEGIC CONSULTING
Big-picture brains. Heart-forward hustle. No full-time hire needed.
Whether you need high-level marketing direction, clarity in your vision, or a steady hand to guide your growth—I’m your strategic sidekick. I offer ongoing support, smart systems, and momentum mentorship for founders and teams making bold moves.
Monthly consulting retainers tailored to your goals
Strategic leadership + team coaching
Brand and marketing performance audits
Vision alignment for scaling founders + changemakers
Cross-functional support for campaigns, pivots, and launches
WORKSHOPS, SPEAKING + TEACHING
Let’s put your people in a room and light the match.
Whether you need a guest speaker, a workshop host, or someone to inspire the next generation of change-makers, I bring real-world stories and practical tools to the stage and classroom.
Keynotes + panels
Guest speaking (colleges, biz groups, nonprofits)
Mentorship programs
Empowerment sessions for women, youth, and creatives
Fuelled by Story. Rooted in Strategy.
Hi, I’m Keri Elise—marketing strategist, community builder, and clarity-maker for the bold and the brilliant.
I’m the founder of North Node Studios, where strategy meets soul and story fuels momentum. With over 15 years of experience in digital marketing, tourism, branding, and communications, I help purpose-driven people and communities find their voice and move forward with vision.
But this isn’t just what I do; It’s what I live.
From forging a career rooted in purpose to generating millions in economic impact through regional campaigns and record-breaking events, I’ve learned that clarity is power, and alignment is everything.
Now, I work with founders, creatives, destinations, and doers who are ready to show up fully, share their truth, and build something that actually feels like them.
Let’s live bold, build better, and follow your North Star.
IT ALL BEGINS WITH AN IDEA
✦
IT ALL BEGINS WITH AN IDEA ✦